Snowflake Lane: Bellevue’s Ultimate Holiday Parade Ready for some holiday magic? Snowflake Lane is Bellevue’s most iconic holiday tradition, bringing the heart of the city to life with festive lights, music, and a spectacular parade. Whether you’re a local or visiting for the first time, here’s everything you need to know to make the most of this dazzling event. What is Snowflake Lane? Snowflake Lane is an enchanting holiday parade that runs nightly along Bellevue Way, right in the heart of downtown. It’s a month-long celebration that combines festive floats, live drummers, dancers, falling snow, and plenty of holiday cheer. This free event is perfect for families, date nights, or anyone looking to soak up the holiday spirit. This nightly event runs from the day after Thanksgiving to Christmas Eve and is open to the public for free for all to enjoy. Take the weekend and combine the festive holiday spirit with shopping at Bellevue’s premier shopping center, the Bellevue Collection. Location Bellevue Way, between NE 4th and NE 8th Streets Snowflake Lane runs right in front of The Bellevue Collection, making it easy to pair with dining, shopping, and other holiday activities in downtown Bellevue.